“Almost 60% of marketing managers in Fortune 500 companies say telemarketing is “very effective” for leads and customer outreach, and when those who say it is only “effective” that percentage is nearly over 90%.“

What Is The Difference Between Telemarketing And Social Marketing?

Telemarketing and Social Marketing are different communication channels that have their pros and cons. Telemarketing is a more traditional form of marketing that has been around for many years, while social media marketing is newer. A prospective clients first experience with a company can either be digital or in-person by telemarketers. Experienced telemarketers often have better follow-up skills than digital marketers because they know how to read body language, tone, etc., critical for closing deals.

Proactive Marketing – With direct communication, a brand can build stronger customer relationships because it provides a clearer view of the customer’s preferences, such as how they’d like to be addressed and their preferred contact channels. They can use such knowledge to personalize promotional messages and offers, creating a close link with customers. 

Benefits of Telemarketing

• It enables direct communication
• Build a stronger connection with their clients
• Show their employees’ friendliness
• Generate quality leads
• Follow up with leads
• Set qualified Appointments
• It allows businesses to gather and compile accurate campaign data 
• It can enhance customer satisfaction
• It can boost a company’s sales 
• It’s a cost-effective marketing strategy 

Reactive Marketing – Social marketers usually share information about company products on platforms like Facebook or Twitter with consumers who may be interested in them. This platform provides more opportunities for interaction than the other form because it gives consumers the chance to post comments and ask questions directly to the social marketer on these sites.

Benefits of Social Marketing

• Increase brand awareness
• Email campaigns offers wider reach
• Reach a wide audience
• Create more inbound traffic
• Create Search Engine profiles such as Google ads
• Make use of platforms such as Twitter, Instagram, Linkedin and Facebook

In both Proactive and Reactive marketing the the use of analytics to determine the best direction for a marketing strategy before a plan is actually launched is preferred. Over the course of the campaign, the marketing team analyses its progress and adjusts accordingly to ensure its success.

How do you choose which one to use? – Having a good idea is one thing, having the courage to start a business and make a living from it is another, but the real test comes when you need to create new business opportunities.  

Marketing Review can help you create those needed opportunities using effective telemarketing or social marketing. As part of our process we will work with you to put a plan of action together that suits your business and style. We can help gather data and qualify it, we can improve your website and increase exposure on online platforms and we can create face to face opportunities or new quote/tender opportunities.

Contacts us to arrange a one to one video call to discuss how we can help.

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Marketing Review are able to offer both services to our clients. We have over 25 years experience in helping companies with telemarketing, this includes lead generation, appointment setting, event marketing, data cleaning, campaign management, sales training, website design, SEO, email and database management.

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Benefits of using Marketing Review

We provide the necessary skills to ensure you receive the opportunities you need and can work from your office or ours one or two days a month or more.

If you are a start up or small business we work on a freelance basis which means you do not need an expensive sales department. If you are a larger business and need additional lead generation or telemarketing support we can help. With our experience we can create and help close new business opportunities for your business. We offer a totally flexible solution designed to suit your requirements and budget, one, two or three days per week as and when required. We can help you find new business, generate leads, arrange video calls or appointments and help with digital marketing.

Have a look at our website for details on our Sales Support, Sales Training, Lead Generation, Appointment Setting and Digital Marketing services

www.marketingreview.co.uk or http://www.itcguk.com

Call us on 0203 290 3802 or 07758 912456 or email rob@marketingreview.co.uk